TMO Tackle
TMO Tackle was founded with one goal in mind: to provide high-quality, long-lasting fishing tackle at an affordable price. Originally launched as TMO Tungsten with a focus on tungsten weights, the company quickly expanded its product lines—prompting a full rebrand to better reflect its growth and broader offering.
TMO Tackle
Full rebrand for fishing tackle company.
Logo
TMO Tackle’s new logo needed to retain the grit and familiarity of their original brand while elevating their identity to match the quality of their expanding product line. The solution was a bold, versatile logomark that could stand confidently across packaging, social media, and merchandising.
Packaging
With the brand redefined, I designed a full suite of packaging to unify TMO’s growing product lineup—from soft plastics and weights to hooks and jigs. Each piece was built for shelf impact and clarity, using consistent colors, bold typography, and high-contrast product photography.
Some of the packaging had to work within the constraints of existing clamshell formats, but the insert cards and labels were completely redesigned to reflect the new brand identity. The result is a packaging system that reinforces brand recognition and elevates the perceived quality of every item in their lineup.
